re-inventing the wheel for optimal profit margin.

Items to keep you alive in the event you must evacuate: discussions of basic Survival Kits commonly called "Bug Out Bags" or "Go Bags"

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re-inventing the wheel for optimal profit margin.

Postby 111t » Thu Mar 15, 2012 9:28 pm

Whaaat?
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http://www.gerbergear.com/Survival/Gear ... _31-001062

I swear if I run into anyone sporting this stuff in the woods it's going to be hard to avoid laughing at them.

For reference this latest offering is a plastic canteen and aluminum cup combo that comes with a nylon case, and is priced at $37 retail. (perhaps street price will be less?)

Canteenshop.com has a basic gi kit with a plastic canteen and a military issue STAINLESS STEEL cup for $36.
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This is the same old theme for the prepackaged gear and survival kits. It's not a specific phenomena to Bear Grylls/gerber products... though I've seen some pretty shameless gear pimping videos on his part. Prepackaged kits are aimed at making money pure and simple. The old saying 'you get what you pay for' doesn't quite hold because unless I'm mistaken the USGI kit is a more capable higher quality bit of gear.

I watched a video compilation showing clips from MVW of him using the knife and swooning over its general awesomness. I really found myself wondering if really, in his heart of hearts he believed it was the 'ultimate' knife. It seems to me that the marketing guys had just as much to do with these things as Bear does. Probably more. Setting a $50 street price point is pretty limiting for a knife. It seems to me the prices might well have been set first and then the products designed to fit.

Hey I'd love it if some of these guys (or anyone really) would look at basic gear like a canteen system and try to IMPROVE it, rather than knock it off and create something of lesser quality with a big fan-boy stamp on it. I mean lots of folks here got all excited over those stainless canteens created by some dumb a*s fashion designers. Those idiots weren't even trying to impress us and yet their product made lots of us think. While it might be an uphill battle for a common man to create and market a high end 'better mouse trap' (that actually was better) It seems to me that these "Big names' in televised pseudo-survival would be in a much better position to make something like the following happen:

What if someone made a stainless canteen with a wide mouth removable top that matched USGI specs for the matching stainless cup and then a stainless lid similar to the heavy cover? What if they then added a stainless cup support that could be used either with heat tabs or a small twig fire? It'd be super sweet.

But it would cost way more than $37 for the kit. It would possibly be worthy of the term 'Ultimate canteen system'

Even if the product made us drool, many of us would look at the sticker and pass. It's really easy to pass on something you can't afford especially if you're getting by with something that does the same job. Therefore if anything like this happens and you like it better get it sooner rather than later. (stroud helle knife for example) I seriously doubt it will be an overwhelming commercial success and therefore possibly not available for long.

The conflict here is simple. The end user should be the one making compromises on gear based on real world factors such as personal and environmental needs, skill level, weight concerns, bulk concerns... and not the manufacturer.

And before anyone jumps on me I know that price is a factor in product development, but i don't think it should be the overriding factor. Take that 'Ultimate survival knife' (personally i don't care for stainless blades or serrations but that aside...) The blade is clearly based on the LMF II, one of gerber's more popular models. The fact that it's popular is based on it's no nonsense stout functional design. The LMF II is by no means a rich boy-toy exclusive tool. They designed a knife and priced it. Last I checked the LMF II was about $20 more.
Why couldn't they just mold some orange BG letters onto the standard LMF II and give it a fancy firesteel/sharpener sheath? (call it the BG edition LMF II)
I don't know... but i suspect it was either a cost consideration or some artsy fartsy design consideration. :? :roll: THAT is what i'm talking about. Those compromises are out of line in my book.

The question is If you had $50 and you could buy either a LMF II or a BG 'Ultimate' why would you pick one over the other? At face value there is the stone and the firesteel. Does it really make sense to weaken the core tool to add a couple of sundry items? Not in my book.

The manufacturer should be worried on making whatever they make to the best quality possible. Doing/making something well is an end unto itself. I like to buy gear from manufacturers that believe that too.

So to sum up; I really hope this didn't come off as an anti BG rant... Really my point is that these companies don't always have our best interests at heart. (Captain obvious here)
Last edited by 111t on Thu Mar 15, 2012 9:42 pm, edited 2 times in total.
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Re: re-inventing the wheel for optimal profit margin.

Postby 111t » Thu Mar 15, 2012 9:34 pm

>>>Reserved for snapshots of any decked out BG fan-boys found lost in the woods<<<

:wink:
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Re: re-inventing the wheel for optimal profit margin.

Postby run faster » Thu Mar 15, 2012 9:47 pm

I actually kinda like it, but for maybe ten dollars. I like that the cup is orange, I tend to lose things if they arent bright colors lol. And I like the ribs on the canteen, more grip when dipping it into a river, in theory.


But 37 dollars is a bear sized joke
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Re: re-inventing the wheel for optimal profit margin.

Postby Einher » Thu Mar 15, 2012 9:58 pm

111t wrote:>>>Reserved for snapshots of any decked out BG fan-boys found lost in the woods<<<

:wink:


found one.

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Re: re-inventing the wheel for optimal profit margin.

Postby crypto » Thu Mar 15, 2012 9:59 pm

In before "Its orange so you can't tell you're drinking your own piss"
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Re: re-inventing the wheel for optimal profit margin.

Postby 74 or more » Thu Mar 15, 2012 10:32 pm

I bought the fire steel and I like it. It just as good all the others and its less expensive then what I see a lot of people with. I posted a few pictures of it in the "let's see what you bought" thread. I think that's as far as id go though. I feel like a fire steel is hard to screw up.

For a knife, Id rather pay the extra money and get a real Gerber.....wouldn't buy the canteen either.
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Re: re-inventing the wheel for optimal profit margin.

Postby KnightoftheRoc » Thu Mar 15, 2012 10:56 pm

Does it come pre-filled with his piss, too? :lol:

When are people going to stop creating answers to problems that have long since been more than adequately solved?
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Re: re-inventing the wheel for optimal profit margin.

Postby ninja-elbow » Thu Mar 15, 2012 10:58 pm

crypto wrote:In before "Its orange so you can't tell you're drinking your own piss"


Damnit! I was going to throw that turd.
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Re: re-inventing the wheel for optimal profit margin.

Postby Sheepdog-Z » Thu Mar 15, 2012 11:05 pm

Did you hear BG got "fired" due to contract issues?
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Re: re-inventing the wheel for optimal profit margin.

Postby ninja-elbow » Thu Mar 15, 2012 11:06 pm

The issue I see is shelf space and accesability. You were lucky to find machetes in common (REI, Wholesale Sports, Dicks, etc) sporting good stores around here in PDX but then the Gerber/Bear line came out and you can get those all over the place. The only parang I will ever find in a brick and mortar store

My main issue is the fact it is impossible to find a stainless GSI/Olicamp nesting cup in a brick and mortar store in PDX, or decent surplus or repro USGI canteens and cups, but you will find the Hell out of that Gerber/BG canteen and cup. Gerber BG stuff is even available at non-sporting good stores like Walmart and Fred Meyer.
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Re: re-inventing the wheel for optimal profit margin.

Postby AKFTW » Thu Mar 15, 2012 11:09 pm

ninja-elbow wrote:The issue I see is shelf space and accesability. You were lucky to find machetes in common (REI, Wholesale Sports, Dicks, etc) sporting good stores around here in PDX but then the Gerber/Bear line came out and you can get those all over the place. The only parang I will ever find in a brick and mortar store

My main issue is the fact it is impossible to find a stainless GSI/Olicamp nesting cup in a brick and mortar store in PDX, or decent surplus or repro USGI canteens and cups, but you will find the Hell out of that Gerber/BG canteen and cup. Gerber BG stuff is even available at non-sporting good stores like Walmart and Fred Meyer.


You mean...people still buy things in stores?

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Re: re-inventing the wheel for optimal profit margin.

Postby Lynn LeFey » Fri Mar 16, 2012 12:31 am

I'm not going to say that the pricing is reasonable, but I will say this: I'd rather have some Bear Grylls fanboy own this than have nothing. If it takes 'name brand' or whatever to get kids into doing it, I don't care. I'd rather they blow their parents' hard earned money on this than on Tom Clancy's Final Destruction FPS Tactical VII for PS3. Yes, I just made up a random videogame name.

If owning this thing gets them out into the woods to learn to build fires, catch fish, cook for themselves, make a shelter, and, I Dunno... WALK... Man, I'm all for this stuff!

May he among us who has not purchased a crappy $10 'Rambo survival knife' cast the first stone. :lol:
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Re: re-inventing the wheel for optimal profit margin.

Postby Doctorr Fabulous » Fri Mar 16, 2012 12:41 am

Blegh. Now, if someone made "Vault 13" canteens with steel cups, I'd have six.
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Re: re-inventing the wheel for optimal profit margin.

Postby KnightoftheRoc » Fri Mar 16, 2012 12:45 am

Lynn LeFey wrote:I'm not going to say that the pricing is reasonable, but I will say this: I'd rather have some Bear Grylls fanboy own this than have nothing. If it takes 'name brand' or whatever to get kids into doing it, I don't care. I'd rather they blow their parents' hard earned money on this than on Tom Clancy's Final Destruction FPS Tactical VII for PS3. Yes, I just made up a random videogame name.

If owning this thing gets them out into the woods to learn to build fires, catch fish, cook for themselves, make a shelter, and, I Dunno... WALK... Man, I'm all for this stuff!

May he among us who has not purchased a crappy $10 'Rambo survival knife' cast the first stone. :lol:
(legal disclaimer: all stones must be thrown only by hand, no slings, slingshots, rock-firing crossbows, siege engines of any kind, or anyone who pitched for a baseball team allowed).

FYI, MY Rambo knife cost me TWENTY dollars- so THERE. And, I see you had Jorge in mind, huh? LOL

I'll admit, you make you a good point here- whatever gets the kids- or adults- off their butts and away from the idiot screens, and out into the woods, can't be COMPLETELY bad.
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Re: re-inventing the wheel for optimal profit margin.

Postby Lynn LeFey » Fri Mar 16, 2012 1:04 am

KnightoftheRoc wrote:FYI, MY Rambo knife cost me TWENTY dollars- so THERE. And, I see you had Jorge in mind, huh? LOL

I'll admit, you make you a good point here- whatever gets the kids- or adults- off their butts and away from the idiot screens, and out into the woods, can't be COMPLETELY bad.


Man, I almost spewed soda reading this. Twenty? Wow... you got the FANCY one!

Jorge is always on my mind (maybe funnier if you imagine Willy Nelson singing it).

I mean, many of us are looking back, through a lot of memories of trial and error and maybe we tend to forget what it was that got us out there. Yeah, I had the crappy rambo survival knife. It was a stupid piece of junk, that broke. But it broke IN THE WOODS. It got replaced by some Victorinox boyscouty kind of thing, with maybe 4 or 5 'functions'. Some kid pays for this thing, takes it out in the woods, and starts figuring out what is good and bad about it. Did he overpay? Sure. Was he utterly robbed? Well, if that metal cup heats up his first batch of hot cocoa over a campfire, maybe with his dad, or with some friends... What would you say? There's a lot of pricey gear out there. I personally thing Mountain House is overpriced, but I'm not going to tell folks' their business, if it gets them into the great outdoors.

I've seen the SOG Powerlock for as much as $75. I wanted one, but I passed. Until I saw one on sale for $40. That was as much as I was willing to pay. I don't think I would have been a fool to pay $75, but it wasn't worth it to me.

If someone wants this thing, and it's not really hurting anyone... meh. It's overpriced for me.
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Re: re-inventing the wheel for optimal profit margin.

Postby KnightoftheRoc » Fri Mar 16, 2012 1:15 am

Hey, that was twenty 1982 dollars- a small fortune at the time! AND, I'm still using it!
Here 'tis:
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A bit worn with use, but- still BEING USED. I'd say that makes it worth the money spent. :D
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Re: re-inventing the wheel for optimal profit margin.

Postby Lynn LeFey » Fri Mar 16, 2012 1:20 am

Let's see here, twenty dollars divided by 30 years comes out to... DEAR GOD, WE'RE OLD! :D

Yeah... mine wasn't that nice. Let's see....
Ah, here's about what it was...
http://www.google.com/products/catalog?q=cheap+survival+knife&hl=en&client=ubuntu&hs=dIm&channel=fs&bav=on.2,or.r_gc.r_pw.r_cp.r_qf.,cf.osb&biw=1280&bih=632&um=1&ie=UTF-8&tbm=shop&cid=5416351550521886528&sa=X&ei=bdtiT5LLAtKJtweH2a37Bw&ved=0CIoBEPMCMAA4Cg

Oh, God, the price went DOWN on it since I bought it! Man... I think I overpaid... :lol:
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Re: re-inventing the wheel for optimal profit margin.

Postby KnightoftheRoc » Fri Mar 16, 2012 2:04 am

Lynn LeFey wrote:Let's see here, twenty dollars divided by 30 years comes out to... DEAR GOD, WE'RE OLD! :D

Yeah... mine wasn't that nice. Let's see....
Ah, here's about what it was...
http://www.google.com/products/catalog?q=cheap+survival+knife&hl=en&client=ubuntu&hs=dIm&channel=fs&bav=on.2,or.r_gc.r_pw.r_cp.r_qf.,cf.osb&biw=1280&bih=632&um=1&ie=UTF-8&tbm=shop&cid=5416351550521886528&sa=X&ei=bdtiT5LLAtKJtweH2a37Bw&ved=0CIoBEPMCMAA4Cg

Oh, God, the price went DOWN on it since I bought it! Man... I think I overpaid... :lol:

Mmmmm, yeah- I think if you were to buy that again today, you'd still be overpaying.
But, to get back on topic;
I think, now that I DO think about it, that even if it DOES line ol' Bear's pockets, I'd rather see someone get started with a matching set of barely acceptable BG coordinated survival gear, than wander about aimlessly with nothing. (Cause then, fi I happen to be the one finding them, I'd have to rescue thheir dumb ass...- cuts into my camping time)
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Re: re-inventing the wheel for optimal profit margin.

Postby Doctorr Fabulous » Fri Mar 16, 2012 5:04 am

If the cup was SS, we'd be solid, and I wouldn't be dissappoint. I mean, that would be a good deal!
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Re: re-inventing the wheel for optimal profit margin.

Postby 111t » Fri Mar 16, 2012 7:21 am

Lynn LeFey wrote:I'm not going to say that the pricing is reasonable, but I will say this: I'd rather have some Bear Grylls fanboy own this than have nothing.


I think that's a valid point. But it is also a pretty low bar in terms of a standard.

It doesn't do those kids any favors the way it's marketed as an end-all be-all line of products.
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Re: re-inventing the wheel for optimal profit margin.

Postby Doctorr Fabulous » Fri Mar 16, 2012 8:09 am

111t wrote:
Lynn LeFey wrote:I'm not going to say that the pricing is reasonable, but I will say this: I'd rather have some Bear Grylls fanboy own this than have nothing.


I think that's a valid point. But it is also a pretty low bar in terms of a standard.

It doesn't do those kids any favors the way it's marketed as an end-all be-all line of products.

Well, here's hoping they come here, showing off their Bear Grylls shit, and then learn that there is better shit out there. I do like the color scheme for Bear's gear though.
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Re: re-inventing the wheel for optimal profit margin.

Postby Boris » Fri Mar 16, 2012 9:10 am

I think we sometimes forget there is a population of outdoors enthusiasts who don't want to look "military". Sure, military surplus is good quality and cheap, but for some people, they don't want that look.
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Re: re-inventing the wheel for optimal profit margin.

Postby ninja-elbow » Fri Mar 16, 2012 10:08 am

AKFTW wrote:
ninja-elbow wrote:The issue I see is shelf space and accesability. You were lucky to find machetes in common (REI, Wholesale Sports, Dicks, etc) sporting good stores around here in PDX but then the Gerber/Bear line came out and you can get those all over the place. The only parang I will ever find in a brick and mortar store

My main issue is the fact it is impossible to find a stainless GSI/Olicamp nesting cup in a brick and mortar store in PDX, or decent surplus or repro USGI canteens and cups, but you will find the Hell out of that Gerber/BG canteen and cup. Gerber BG stuff is even available at non-sporting good stores like Walmart and Fred Meyer.


You mean...people still buy things in stores?



I try to, and want to... but only if they fill my wants. My wants have been pretty basic lately. Stainless steel billy pot, nada. Had to amazon that thing. If I wanted a BG folder? Pretty much 50% of the stores* here have them. Mora #1? One guy has them and sells them for $20-$25 knowing he is the only guy in a population zone of over 1 million (PDX Metro).

*edit to clarify - not just sporting good stores. Pretty much any store that is not groceries only has the BG line. Seriously. Hardware stores (chain and local), one-stop shopping big boxes, ma and pa sporting goods ... I think even fucking Best Buy has the stuff.
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Re: re-inventing the wheel for optimal profit margin.

Postby raptor » Fri Mar 16, 2012 10:14 am

To the best of my knowledge, no one has ever gone broke from underestimated the common sense of the American buying public.

The poster child of this is ($5) gym shoes which morphed into $500 "Athletic Shoes". This is yet another example.
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