ineffableone wrote:bueller48 wrote:Julia is super cool and so nice. Last summer my wife and I traveled to Sweden and stopped in Storvik to see the operation. We were able to meet some of the blacksmiths in the factory too. Just so you know, not only is she the CEO, but she also runs the office, answers the phone, deals with stock, marketing/traveling, the museum, and I believe the website. Last summer she even told us about the changes within the factory to make it self-sustaining with power from the adjacent water from the pond. I think it's up on the site now. She was super kind and basically allowed us to go down to the smithing floor and meet/watch a couple of guys work. When we showed up, only Julia, two smiths forging, and an apprentice checking for splintering axe heads were there. The entire wood crew (2-3 guys) that cut/shaped/sanded the handles were already off for the day but we walked through and saw it all. The operation is very small and they make the best. My small splitting axe I chose, with Julia's help, was excellent for splitting medium to small to kindling pieces of wood this past winter. Excellent product, excellent company, excellent staff. Props to Wetterlings and their long history.
Hopefully the above will explain some of the inconsistencies with the website. and, go Les!
Wow great story, and I bet Julia is pretty cool. All the interviews with her she seems so excited about axes, and wonderfully cheerful. I have heard that Wetterlings is a pretty small business even though they are world famous, so nice to hear about someone seeing the operation in person.
Now hearing your story I want to go visit.
bueller48 wrote:You should! It was a great highlight of our trip. We had just missed a huge festival held at the factory with forging, axe throwing, lots of food, etc. Julia told us about 6000 people were there from all over Sweden and other countries! She told us she dreamed of being a blacksmith, but "then the opportunity to have my own axe company" and she couldn't pass up the CEO job. Very cool. We plan to visit again one day, but in the south of the country where my wife's ancestors are from and she said she knew some people to help us find things to do, where to stay, etc. She was so nice. If we DO go back, I want to get another axe from them, but that would be a pretty big roadtrip while there. We'll see.
Just an FYI for anyone in Sweden in Aug you might want to make a stop off at the Wetterlings factory, seems they are having an Axe Day! As Matt/bueller48 mentioned they are fun cool people there and if you get the chance it would make for a great experience.
Wetterlings wrote:The Axe Day - 25 August
Monday, 02 July 2012 08:47 Written by Julia Kalthoff
Welcome to Wetterlings Axe Day! We celebrate axes at the factory in Storvik. The forging denomstrations is going on as usual. Bring your old axes for rehandeling and resharpening by our professionals. Try axe throwing and compete to win your own Double Bit Throwing axe. Learn to sharpen an axe the old way. Eat our locally made hickory smoked hot dogs. Enjoy the sunny day!
More details about the axe events is comming up during the summer. Stay tuned.